The Wrap
What a Personal Styling Appointment at Suzi Roher Actually Looks Like
Most people who have never had a personal styling appointment imagine something between a reality television makeover and an uncomfortable sales experience. They picture someone...
What "Customize" Actually Means Here
"Customize" is one of those words that gets used until it stops meaning anything. Every brand has a customizable something now — a monogram, a...
The Case for Fewer, Better Pieces
There is a version of getting dressed that involves accumulating options until the choice is no longer a choice: just a search through too much...
Late Summer, in the Studio
The studio in late August has a particular quality. The summer collection is finished. The fall collection is in production but not yet pressed. For...
Why the Same Image Lives on a Scarf and a Tee
I have been thinking about a particular print all month — I Love Coffee — and the version of it that lives on a tee,...
Where the Designs Come From
There is always a moment, before the studio, before the colour decisions, before any of it, where the new collection exists as a feeling: themes...
What Canadian Style Actually Looks Like
For a long time, Canadian style was defined by what it wasn't. It wasn't American Flash. It wasn't European formality. It wasn't the maximalism of...
The Art on Your Chest: How Our Graphic Tees Are Designed
Most graphic T-shirts are designed by a committee. A mood board gets made, a trend referenced, an image licensed or generated. The result is a...
Five Ways to Wear a Silk Scarf This Spring
A modal silk scarf is the most patient thing in your wardrobe. It waits. It adapts. It works harder than anything twice its size and...
